Prepared for CJM Professional Roofing · Fresno, CA SHOCKWAVE

Website & AI-Search Proposal

The clicks you're paying for deserve a site that keeps them.

You're paying Google for every click to cjm-roofing.com — but the page those clicks land on is slow, and that's quietly costing you calls. So we rebuilt it for you: we kept the feel of what you've already got and fixed everything technical underneath, into a fast, clean site that's ready to be found in AI search, not just Google. It's all measured and honest below — and we've put the new version on a private preview link, just for you to look through.

Right now, you're paying for those clicks twice.

You pay Google for the click — and then you pay again in the jobs you never hear about, because the page that click lands on takes nine seconds to load on a phone. More than half of people give up on a page that takes longer than three seconds, and that's Google's own research, not ours. Your advertising is doing its job. It's the website that's quietly undoing it.

What's holding it back is all underneath the surface — the load speed, a little technical housekeeping, and a couple of links that lead nowhere. None of it is how your site looks; it's how it performs. And all of it is fixable — in fact, it's already fixed in the version we built you, one that keeps the feel you already have and rebuilds only the part that wasn't working.

The audit

Your website today, next to the one we built you.

On the left is your website exactly as it stands right now. On the right is the new one we've already built for you. We ran both through Google's own mobile speed test so you're comparing the same thing, measured the same way.

Your website
As it is today
57
Google mobile speed score
+43
points faster, measured
Your new website
Built & ready
100
Google mobile speed score
Google's report card — on mobile, where your customers areYour siteYour new site
Speed57100
Accessibility87100
Best practices88100

And a few specifics we handled along the way: the local-business markup that helps Google and AI read you is in, the dead links and the duplicated menu are cleaned up, and your mobile load time dropped from many seconds down to under two.

Straight from Google's own tool — not our opinion. Don't take our word for it: run the test on your own site →
Walk through the whole rebuilt site →

Go take a look — you'll recognize it. We kept the feel of your current site, the part that's working, and rebuilt everything technical underneath it: the speed, the structure, the AI-search setup. The same feel you know, without the problems. To be clear, this is a private preview just for you — nothing's been published, and it won't show up if anyone searches for you. It's yours to walk through whenever you like, no strings.

Yours to keep, either way

A few things we noticed while we were in there.

While we were rebuilding your site, we went through the current one the way a customer — and Google — would, and jotted down a handful of small things worth a look. We've already handled every one of these in the new build, but honestly, this list is yours whether we work together or not. Hand it to whoever looks after your site and it'll be the better for it.

Your menu is built into the page more than once. It looks normal on screen, but it slows the page down and muddies how Google reads your site's structure.
A few links that go nowhere. The social icons and some menu items currently lead to a dead "#" — worth pointing them where they belong, or tidying them away.
The "local business" details Google looks for. You've got the basics, but adding proper roofing-contractor markup helps Google and AI place you on the map.
Photos named like camera files. A lot of your images are labeled "DSC06190" instead of a real description — small change, real help for search and accessibility.
A couple of copy details. A small typo in the PVC section and a copyright line that still reads 2025 — both quick to freshen up.

That's the kind of care we'd put in every month if you came aboard — but like we said, it's yours regardless.

What you're getting

A premium website, built to be found — and built to turn visitors into calls.

Genuinely fast

It loads quickly on every phone and laptop — that 91 you just watched climb is the kind of speed we build to, every time.

Ready for AI search

We build your site so ChatGPT, Perplexity, Gemini and Google's AI can actually find you and recommend you — not just the old blue links.

Built for local search

The behind-the-scenes details Google reads — your services, your area, your reviews — all set up so it knows you're the roofer in Fresno.

Looks right everywhere

It's designed for phones first, secured with SSL, and served fast from anywhere your customers happen to be.

Made to get the call

Clear buttons, easy click-to-call, and quote prompts where they count — the whole layout is built to turn a visit into a phone call.

Yours to own

At the end of the term the site belongs to you, outright. No lock-in, and nothing held hostage.

And because you're running ads — a dedicated landing page ($500 value), built to convert them.

Your paid clicks won't get dumped onto the homepage and left to fend for themselves. They'll land on a fast, focused page built around your specific ad and offer, with one job: turning that click into a phone call. That's the difference between paying Google for traffic and paying for customers — and it's included.

And then we keep you ahead

SEO Pro — the work most agencies charge a thousand to two thousand a month for.

A great website is where it starts, not where it ends. Staying ahead of the other roofers in town is ongoing work, and it's the work we quietly do for you every single month.

We get you into AI search

We structure your site so the AI assistants people now ask actually cite you — somewhere most of your competitors simply aren't yet.

New pages that pull in work

We add service and service-area pages built around what people in your area are actually searching for, each one tuned to be found.

A fresh post every week

We publish a steady, optimized post each week — the kind of consistency that builds your authority and that Google rewards over time.

Your speed stays fast

Sites tend to slow down over time. We keep yours quick, and we prove it to you in a plain-language report every month.

The proof we trust most is our own. We run this exact program on Shockwave's own website — the same speed, the same setup, the same AI-search work we'd do for you. We don't just sell it; we live on it.

Why now

Search is moving to AI, and we'll get you there before your competitors do.

Every number below is sourced and dated. We're not guessing where this is headed — we're building you for it now, while it's still early.

0%
of ordinary Google searching is expected to move to AI by the end of 2026
Gartner, 2024
0%
of people now use AI like ChatGPT to find local businesses
BrightLocal, 2026
8% / 1%
when Google shows an AI answer, only 8% click a result, and just 1% click inside it
Pew Research, 2025
2B+
people a month see Google's AI answers; ChatGPT handles roughly 900M searches a week
Alphabet · OpenAI
0%
more visibility when a site is properly structured for AI search
Princeton study, 2024
0%
better conversion from visitors who arrive by way of AI
Adobe, 2025

The offer

The website is $5,000.

A premium build like this one runs anywhere from $5,000 to $10,000, wherever you take it. Yours is $5,000, one time — and the best part is it's already built, sitting at the link above, just waiting for your name on it.

$10,000 elsewhere $5,000 one time, and it's yours
Or — what most people choose
Go with SEO Pro at $500 a month for twelve months, and the $5,000 website is on us.

Think of it this way: you're really just paying for the SEO — the part agencies bill a thousand to two thousand a month for — and the premium website simply comes along with it, at no extra cost. You get both, for the price of the SEO on its own.

What you pay
$500 / month
What you actually get
$1,000–$2,000/mo of SEO plus a $5,000 website, free
Straight with you, so there are no surprises: it's a twelve-month plan, we host the site for you while you're on it, and at the end of the year it's fully yours to keep. That's the whole deal — nothing hidden in the fine print.

Everything that comes with it

The full premium website you just previewed
A dedicated landing page
A full year of SEO Pro, everything above
AI-search optimization built in
A fresh, optimized blog post every week
A plain-language proof report every month
Hosting and SSL handled for you
The site, fully yours at twelve months

The honest part

We're never going to promise you a number-one ranking, a stack of leads, or a guaranteed return — anyone who does is selling you something. What we will promise is the right work, done properly and measured, with a report every month so you can see for yourself exactly what it's doing.

A small founder group — built by hand, only a few

Your new site is already built.
Want us to take it from here?

Just reply and we'll get you set up — and the preview's there any time you'd like another look.

Shockwave Digital Advertising · hello@shockwave-advertising.com · (559) 530-2408